Product Description

A short (65 pages) e-booklet that is designed to give you the confidence and insight you need to pursue the American dream--starting your own business with little or no money.

Product Details

• Amazon Sales Rank: #181213 in Books
• Published on: 2001-10-01
• Released on: 2001-10-01
• Format: Download: PDF
• Binding: Digital
• 65 pages

Review
[from the longer paperback version:] Amazon.com Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial. "Bootstrappers built this country, and they continue to make it great," he writes. "Virtually every business--from IBM to the local dry-cleaner--was bootstrapped, usually by people with far less smarts, less money, fewer connections, and less vision than you have right now." He elaborates on specific practices that he believes are critical to entrepreneurs who may have great ideas and boundless enthusiasm but lack the financial resources to launch their businesses in the traditional way. Writing in a clear and straightforward manner, he lays out Nine Magical Rules (such as "Find people who care about cash less than you do"), Ten Commandments (including "Don't forget where you came from"), and lots of other helpful tips. --Howard Rothman Ingram Seth Godin offers inspiration, ideas, and roadmaps to those starting their own business. To encourage bootstrappers, he shares his own story and covers other bootstrappers (from Dell Computer to Haagen Dazs) who have parlayed a great idea into a sizable fortune, using the smart strategies and cash-stretching tactics revealed in this book.

FIVE STARS A classic., January 30, 2000 Reviewer: Steve Ross from St. Petersburg Florida Again and again, I find myself going back to this book to find things I missed. Goden has produced a resource that's essential for anyone starting or running a small business. I really can't recommend it highly enough.

About the Author
Seth Godin is a NEW YORK TIMES bestselling author, a renowned public speaker and an agent of change. The author of "Permission Marketing" (an Amazon bestseller for more than a year) and "Unleashing the Ideavirus" (the bestselling e-book ever written), Godin is always breaking new ground.

His projects have been featured in THE WALL STREET JOURNAL, FORBES, THE GUARDIAN, CNN, FORTUNE, INSIDE, and sold in countries around the world.

BUSINESS WEEK called him, “The ultimate entrepreneur for the information age,” while PROMO named Godin, "the Prime Minister of Permission Marketing."

Seth Godin started the very first online direct marketing company (Yoyodyne) and sold it to Yahoo! where he served as VP of Direct Marketing for a year before moving on to write and speak full time.

Customer Reviews

Inspirational
This is a lightweight read in terms of pages, but has quality content and is worth the asking price.

Seth Godin gives the reader some key points to think over before starting their own business.

This is not strictly a step-by-step how-to and is not greatly laden with detail, but it covers the main concepts to bear in mind and is something you can go to again and again for inspiration.

Like a few other of Seth Godin's books, this one gives heart to the small business operator that they can be in a position of advantage when pitted against the corporate giants, providing smart thinking and actions are followed.

What also sets this apart from alot of "run your own business books" is that it is enjoyable and fun to read.

That makes it easy and quick to read, which means that if you buy it, you will read it, unlike many other business books three times the size of this one.

Genius Thinker, Seth Godin, is always worth the read
Seth provides us all with so many great ideas and noteworthy observations, it is simply amazing. He does it again, with Bootstrappers Bible. Even if you already know everything about starting and running a small business, Seth will inspire you to look deeper and think longer. Buy this book no matter what level you are at in business. You will absolutely find at least one gem, for sure.

On my way and feel much more confident...
Some book readings are affected greatly by your mood (well at least that's how I feel about advice book or self help book). That's how, sometimes, my opinions differ from the other Amazon.com's reviewers. The Bootstrapper's Bible is not one of them. This book certainly changed my entrepreneur outlook. I felt more confident knowing all the common senses and common mistakes that entrepreneurs should or should not make in the first place.

I encouraged two important people in my life to read this "short e-booklet"; my brother (the bravest entrepreneur in the world) and my best friend (a born to be entrepreneur, but hasn't gathered all his courages to be one), hoping that they can be more succesful and more confident.

Describing this e-booklet in this review would be an insult to Mr. Seth Godin, because the e-booklet is short (65 pages), very easy to read, and very cheap. Buy it (it's cost lest than 3 bucks) and let me know what you think.